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	<title>Bread Line Design</title>
	<link>http://www.breadlinedesign.com</link>
	<description>Breadline Design</description>
	<lastBuildDate>Thu, 09 Sep 2010 11:17:45 +0000</lastBuildDate>
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		<title>London Taxi Meter</title>
		<description><![CDATA[
Conjure&#8217;s latest homegrown app, London Taxi Meter is now available in the app store. It&#8217;s a simple app that works out where you are, where you want to go and how much the journey will cost. Usability proved the hardest thing to get right. Although the feature list is short, we had to make sure [...]]]></description>
		<link>http://www.breadlinedesign.com/london-taxi-meter</link>
			</item>
	<item>
		<title>Conjure Goes Live</title>
		<description><![CDATA[
Conjure, the digital agency I joint founded last year has just had it&#8217;s website updated. It&#8217;s still a work in progress but I thought it worth sharing as for the first time it has some of the projects we&#8217;ve been working on featured. We&#8217;ve also plunged into twitter so if you&#8217;d like updates on the [...]]]></description>
		<link>http://www.breadlinedesign.com/conjure-goes-live</link>
			</item>
	<item>
		<title>Web Design</title>
		<description><![CDATA[
I was recently asked to create a pair of  websites for author Susie Cornfeld to promote her two new books Farewell My Lovely and Catch36. With the goal to drive traffic to the relevant online stores and book samples I kept the sites down to a single page, which also helped keep costs down.
]]></description>
		<link>http://www.breadlinedesign.com/web-design</link>
			</item>
	<item>
		<title>Wired Magazine</title>
		<description><![CDATA[
Last month Wired magazine asked me and good friend Simon Maddox to meet with them and take them through the iPhone app design and build process for a January special.  We had a great time there, and have started work on an app for them due in the store in February.  I founded all mobile agency Conjure in the summer and [...]]]></description>
		<link>http://www.breadlinedesign.com/wired-magazine</link>
			</item>
	<item>
		<title>Clever Logos</title>
		<description><![CDATA[I&#8217;ve been a huge fan of Logopond since its inception, and over the piece great designers have showcased a brilliant array of clever logos. I&#8217;ve selected some of my favourites and included them below. Merry Christmas everyone!  
 

]]></description>
		<link>http://www.breadlinedesign.com/clever-logos</link>
			</item>
	<item>
		<title>Dead Man Advertising</title>
		<description><![CDATA[
Jimmy Bedford, top dog over at Jack Daniels whiskey distillery died last August. How do I know this? I was greeted to a wall sized photo of the man on a London tube station yesterday afternoon. The three metre high advert features a shot of the deceased along side an emotional message and obligatory shot of the whiskey bottle. [...]]]></description>
		<link>http://www.breadlinedesign.com/dead-man-advertising</link>
			</item>
	<item>
		<title>Logo Design</title>
		<description><![CDATA[
This logo was designed to support the range of books from the Dekaydence series. The background illustration was designed by Jamel Akib who&#8217;s artwork is also featured on the books Black Light and Green Fire.
]]></description>
		<link>http://www.breadlinedesign.com/logo-design-7</link>
			</item>
	<item>
		<title>Logo Design</title>
		<description><![CDATA[
This logo was commissioned by Irish startup Pet Talk, a community and trading hub for all things pet related. I spent most my time sketching, looking for an icon that would support the name, but also work alone.
]]></description>
		<link>http://www.breadlinedesign.com/logo-design-6</link>
			</item>
	<item>
		<title>Conjure Logo</title>
		<description><![CDATA[
A recent logo I designed for start-up business Conjure Digital. Specialising in design for mobile web and mobile applications I wanted to get away from the normal web2.0 look, opting instead for a deep purple and arcane typeface to mimic the magic theme that the name suggests.
]]></description>
		<link>http://www.breadlinedesign.com/conjure-logo</link>
			</item>
	<item>
		<title>Logo Design</title>
		<description><![CDATA[
I designed this for a fitness company specialising in dance based routines. A barre is the rail that runs around a ballets dancers training studio.
]]></description>
		<link>http://www.breadlinedesign.com/logo-design-5</link>
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